🔴 Phase 1 — Core · Checkout step 2 completion.

add_shipping_info

When to push

After the user validates their shipping address + method (step submit OK).

Example

window.dataLayer.push({ ecommerce: null });
window.dataLayer.push({
  event: 'add_shipping_info',
  ecommerce: {
    currency: 'EUR',
    value: 109.00,
    shipping_tier: 'Express 48h',
    coupon: 'SPRING10',
    items: [
      { item_id: 'BIO-CRM-001', item_name: 'Day Cream', price: 42.00, quantity: 2 },
      { item_id: 'BIO-SER-002', item_name: 'Serum', price: 25.00, quantity: 1 }
    ]
  },
  user_data: {
    email: 'jane.doe@example.com',
    phone: '+33612345678',
    first_name: 'Jane',
    last_name: 'Doe',
    address: {
      city: 'Paris',
      postal_code: '75011',
      country: 'FR'
    }
  }
});

Parameters

Parameter	Required
currency	required
value	required
items	required
shipping_tier	recommended — shipping method name
user_data (top-level)	recommended

shipping_tier suggestions

"Ground", "Express 48h", "Next Day", "Pickup Point", "Click & Collect"… pick a finite list and stay consistent.

Platforms

Platform	Native event
GA4	add_shipping_info
Meta	—
Google Ads	—