🟡 Phase 2 — Extended · Acquisition event for Meta CompleteRegistration.

sign_up

When to push

After server-side confirmation of account creation (including double opt-in if applicable).

Example

window.dataLayer.push({
  event: 'sign_up',
  method: 'Email',          // or 'Google', 'Apple', 'Facebook'
  user_data: {
    email: 'jane.doe@example.com',
    first_name: 'Jane',
    last_name: 'Doe',
    external_id: 'user_12345'
  }
});

Parameters

Parameter	Required
method	recommended — sign-up method
user_data	required

Platforms

Platform	Native event
GA4	sign_up
Meta	CompleteRegistration
Google Ads	Conversion (if declared)

Pitfalls

• ❌ Pushing on form submit before DB confirmation.
• ❌ Overlapping with generate_lead — pick one per business intent.